HOBBYPULSE
Oct 2 · 8:03 AM ET·8,122clean sales on file
← The pulse · Non-sports · Subject

Mickey Mouse

The character across every set · pocket right now: 2023 Topps Chrome Disney 100 (UK) Mickey #1 and its refractor rainbow · the sets that matter: 1935 Gum Inc., 1991 Impel, 2023 Topps Chrome Disney 100
ConfirmedCooling
Key card · base PSA 10
$1,250
vs $1,750 baseline · −29%
From 120-day peak
−47%
from $2,355 peak · Aug 23
Hobby box
$19,520
Oct 1 · baseline $20,000
1935 Gum #1 · PSA 1
$5,101
Sep 22 · baseline $5,500
Clean sales on file
172
key line · 12 lines tracked

The pocket, on the chart

Every clean sale of the key line over the last ~100 days. The signal confirmed the pop before the press arrived Aug 11; Cooling fired Sep 5.
$0$942$1.9k$2.8kJun 1Jul 1Aug 1Sep 1Oct 1Press wave · Aug 11Confirmed · Jun 1Cooling · Sep 5
121 clean sales · Mickey #1 base PSA 10 · signal v0.1 confirmed the pop Jul 7, five weeks before the first press piece; Cooling Sep 5.

Sealed hasn't turned

The box is the one line still rising — a divergence worth watching. Sealed moved before singles on the way up.
$0$10.3k$20.7k$31.0kJun 1Jul 1Aug 1Sep 1Oct 1Heating · Sep 25Confirmed · Aug 31
11 clean sales · Sealed hobby box · still making highs while every single line is −26% to −40% off its top. Most prints are Best-Offer asks (amounts unverified).

The vintage grail moved too — and nobody wrote about it

1935 Gum Inc. Mickey Mouse #1. PSA 1 went $1,000 → $7,000 in seven weeks. Low grades are the whole market.
$0$2.8k$5.6k$8.4kJun 1Jul 1Aug 1Sep 1Oct 1$25,800 PSA 5 · Sep 7Confirmed · Sep 5
5 clean sales · 1935 Gum Inc. Mickey Mouse #1, PSA 1 (Type I / Type II): Type I $1,000 (Jul 20) → $5,500 (Aug 5); Type II $7,000 (Sep 5). Type II PSA 5 $25,800 at Fanatics (Sep 7, set record) is its own line. PSA pop: Type I 86 (19 PSA 1s), Type II 26 (7 PSA 1s). Live auction ending ~Sep 21 is a raw Type I (title implies PSA 1; it is ungraded) — comps the raw line, not PSA 1.

Key card ladder

Three sets, ranked by hobby importance: 1935 Gum Inc. (vintage), 1991 Impel (junk wax), 2023 Topps Chrome Disney 100 (modern). Pops thin: PSA report login-walled.
#
Card
PSA pop / 10s
Gem rate
1
1935 Gum Inc. Mickey Mouse #1 · 'Let's Make Hoop-ee!'
Vintage grail · low grades ARE the market · Type I PSA 1 $1,000 → $5,500 (Aug 5) · Type II PSA 1 $7,000 (Sep 5) · Type II PSA 5 $25,800 (Fanatics, Sep 7) · top grade 8.5, zero 10s in the set
Type I 86 · Type II 26
—
2
1935 Gum Inc. Mickey Mouse · set commons / scarce numbers
PSA 1 commons $130–180 → $225 (late Aug) · #21 / #92 SGC 2 asking $7,500 · full set avg 8.27 $152,500 (Heritage, Jan)
—
—
3
1991 Impel Disney Collector Cards Mickey #100
The junk-wax Mickey · PSA 10 $31–94 (2024) → $170–285 (Jul–Aug) → stalled
436 / 91
—
4
1991 Impel #111 Sorcerer's Apprentice Mickey
The hotter Impel Mickey · PSA 10 $300–389, five September sales
323 / 108
—
5
2023 Topps Chrome Disney 100 Mickey #1 · numbered waves
SuperFractor 1/1 PSA 9 $500k (Alt, Oct 2024) · R&B /28 $62,220 (Goldin, Jun) · Blue /23 $34,900 · Blue /75 $24,600
12 tens (/23)
—
6
2023 Topps Chrome Disney 100 Mickey #1 · Refractor / base
Refractor PSA 10 $5.4–8k · base PSA 10 the volume line, $435 → $2,305 → $1,575
916 / 542
~59%
—
2026 Topps Chrome Disney Mickey #50 / Helix HX-1
Not the pocket · Helix raw $3,000 → $1,300 · base ~$5

Lines

Three sets: 1935 Gum Inc., 1991 Impel, 2023 Topps Chrome Disney 100 ("Disney 100 Mickey #1" rows are the 2023 Chrome). Signal v0.2 · baseline = time-anchored median (liquid) or prior sales (thin) · Latest = 7-day median on liquid lines.
Line
Signal
Sales · 14d
Baseline
Latest
Peak · 120d
1935 Gum Inc. #1 · PSA 1 (Type I / Type II)
PSA splits the types · Type II carries the premium
Flat
2 · Normal
$5,500 −7%
$5,101 · Sep 22
$7,322 · Sep 19
8 most recent clean sales
DatePriceSource / note
Sep 22$5,101PSA APR · eBay · Auction · lot 117411449478
Sep 19$7,322#1 Type I PSA 1 | auction 42 bids; mikyts59
Sep 5$7,000#1 Type II PSA 1 | BOA verified $7000 (ask $9500); kraftmansship (owner); item 22750144002
Aug 5$5,500PSA APR · eBay Best Offer · Type I
Jul 20$1,000#1 PSA 1 type n/s | BIN; cardcoded; eBay AG; confirmed card #1
Mar 27$1,000#1 PSA 1 | BOA verified (ask $2000); 130point
Dec 13$900PSA APR · eBay Best Offer · Type I
May 1$102PSA APR · eBay Auction · Type II
1935 Gum Inc. #1 · PSA 5 (Type II)
Set record · Fanatics Collect Sep 7
Warm-up
0
—
$25,800 · Sep 7
$25,800 · Sep 7
1 most recent clean sales
DatePriceSource / note
Sep 7$25,800PSA APR · Fanatics Collect Auction · Type II
1935 Gum Inc. #1 · SGC 1–1.5
Confirmed
0 · Thin
$1,475 +239%
$4,995 · Aug 15
$4,995 · Aug 15
4 most recent clean sales
DatePriceSource / note
Aug 15$4,995#1 Type I SGC 1 | sold at ask (130point fixed price); PSA Vault listing
Aug 12$2,800#1 SGC 1 type n/s | BIN; PSA Vault listing
Apr 17$1,475#1 SGC 2 | BOA verified (ask $2000); 130point
Jan 11$700#1 Type I SGC 1.5 | BOA verified (ask $1299.99); 130point
1935 Gum Inc. #1 · SGC 3–6
Grade in note · SGC 5 $17,175 (Sep 26) started the line
Warm-up
1
—
$17,175 · Sep 26
$17,175 · Sep 26
1 most recent clean sales
DatePriceSource / note
Sep 26$17,175SGC 5 | eBay AUC 35 bids · set-break · id:327361085633
1991 Impel #100 · PSA 10
The junk-wax Mickey · pop 436/91
Flat
0 · Normal
$230 −23%
$178 · Aug 11
$285 · Aug 2
15 most recent clean sales
DatePriceSource / note
Aug 11$178#100 PSA 10 | auction 36 bids; lumin699
Aug 5$199PSA APR · eBay Best Offer
Aug 5$230#100 PSA 10 | BOA verified (ask $250); hmcoolstuff; eBay AG
Aug 4$284#100 PSA 10 | BOA verified C$280; 807cards Canada; same seller/price as 8/2 (possible reli
Aug 2$285#100 PSA 10 | BOA verified C$280; 807cards Canada
Aug 1$200#100 PSA 10 | BIN/OBO at ask; tambos_cards
Jul 6$104#100 PSA 10 | auction 19 bids; sports.connection
Jul 3$170#100 PSA 10 | BOA verified (ask $195); cj88cj88
May 3$195#100 PSA 10 | BIN; 130point
Apr 6$125PSA APR · eBay Fixed Price
Jan 21$210PSA APR · eBay Best Offer
Jan 6$88#100 PSA 10 | auction 17 bids; 130point
Jan 6$87PSA APR · eBay Auction
Dec 31$112#100 PSA 10 | auction 28 bids; 130point
Dec 31$100#100 PSA 10 | BOA verified (ask $134.99); title 'POP 85'; 130point
1991 Impel #111 Sorcerer's Apprentice · PSA 10
The Impel Mickey that's moving · pop 323/108
Flat
2 · Liquid
$250 +40%
$350 · Sep 29
$350 · Sep 13
15 most recent clean sales
DatePriceSource / note
Sep 29$350PSA APR · eBay · BestOffer · lot 168705200259
Sep 27$350PSA APR · eBay · BestOffer · lot 307189403476
Sep 14$300PSA APR · eBay Best Offer
Sep 13$350PSA APR · eBay Best Offer
Sep 7$320PSA APR · eBay Best Offer
Sep 2$300PSA APR · eBay Best Offer
Aug 29$249PSA APR · eBay Auction
Aug 23$250PSA APR · eBay Best Offer
Aug 20$150PSA APR · eBay Best Offer
Aug 19$205PSA APR · eBay Best Offer
Aug 19$190PSA APR · eBay Fixed Price
Aug 17$270PSA APR · eBay Best Offer
Aug 17$195PSA APR · eBay Fixed Price
Aug 11$154PSA APR · eBay Auction
Aug 7$145PSA APR · eBay Best Offer
Disney 100 Mickey #1 base · PSA 10
The liquid line · ~542 PSA 10s
Cooling
29 · Liquid
$1,750 −29%
$1,250 7d med · last $1,250
$2,500 · Aug 19
15 most recent clean sales
DatePriceSource / note
Oct 1$1,250130point · eBay BIN · 2023 Mickey Mouse Disney 100 Topps Chrome #1 PSA 10 GEM MINT · 14:04
Oct 1$860130point · eBay AUC 48 bids · 2023 Topps Chrome Disney 100 Mickey Mouse #1 PSA 10 GEM MINT
Sep 30$1,413eBay AUC 42 bids · murozond · 2023 Topps Chrome Disney 100 Mickey Mouse #1 PSA 10 · id:366
Sep 28$1,140PSA APR · Fanatics Collect · Auction · lot 6543321
Sep 28$1,140PSA APR · Fanatics Collect · Auction · lot 6543320
Sep 28$1,140PSA APR · Fanatics Collect · Auction · lot 6512071
Sep 27$1,056PSA APR · eBay · Auction · lot 147579349573
Sep 27$1,057AUC31 hitnmisscards (UK)
Sep 27$1,057eBay AUC 31 bids · hitnmisscards · D100 #1 PSA 10 (UK)
Sep 27$1,509PSA APR · eBay · Auction · lot 206566286150
Sep 26$2,100BIN adamj4598
Sep 26$1,509AUC37 slabsharksinc
Sep 26$1,605PSA APR · eBay · Auction · lot 377511473054
Sep 26$1,500PSA APR · eBay · BestOffer · lot 298708281017
Sep 26$1,550PSA APR · eBay · BestOffer · lot 227515639887
Disney 100 Mickey #1 base · PSA 9
Gems ~59%
Flat
6 · Liquid
$480 −16%
$404 7d med · last $404
$700 · Aug 14
15 most recent clean sales
DatePriceSource / note
Sep 28$404PSA APR · eBay · Auction · lot 366681576185
Sep 27$405PSA APR · eBay · BestOffer · lot 307199321917
Sep 21$405PSA APR · eBay · Auction · lot 377497837647
Sep 21$425PSA APR · eBay · Auction · lot 117402570007
Sep 20$425AUC25 psa
Sep 20$405AUC37 dcsports87
Sep 16$483PSA APR · eBay · BestOffer · lot 128078149611
Sep 10$500base | BIN; psa vault
Sep 7$480base | auction 24; murozond CN
Sep 1$404base | auction 26; murozond CN
Aug 31$405base | auction 56; dcsports87
Aug 29$461base | auction 20; dcsports87
Aug 24$650base | BIN/OBO; retowavecards
Aug 23$480base | auction 17; psa vault
Aug 16$651base | auction 36; dcsports87
Disney 100 Mickey #1 Refractor · PSA 10
Unnumbered; ~1 sale/week
Cooling
8 · Liquid
$6,001 −8%
$5,508 7d med · last $5,750
$9,760 · Sep 27
15 most recent clean sales
DatePriceSource / note
Oct 1$5,750130point · eBay AUC 50 bids · 2023 Topps Chrome Disney 100 Mickey Mouse Refractor #1 PSA 1
Sep 28$4,950eBay AUC 24 bids · psa · D100 #1 Refractor PSA 10 (PSA Vault)
Sep 28$5,040PSA APR · Fanatics Collect · Auction · lot 6541974
Sep 27$9,760PSA APR · Goldin Auctions · Auction · lot 202608-3119-3053-a3e7c87f-4367-4b77-a3fe
Sep 27$5,300PSA APR · eBay · Auction · lot 128091296912
Sep 27$5,715AUC17 pc_sportscards
Sep 25$4,679PSA APR · Goldin Auctions · Auction · lot 202609-1514-3233-3ba69d78-4fea-4003-92a0
Sep 25$5,100PSA APR · eBay · Auction · lot 117412641624
Sep 18$6,000refractor | BIN; psa vault
Sep 17$5,200refractor | auction 19; pc_sportscards; eBay AG
Sep 14$5,400refractor | auction 36; mc_sportscards
Sep 11$5,700PSA APR · eBay Auction
Sep 9$6,500refractor | BIN; bagshot10
Sep 9$5,900refractor | auction 32; dcsports87
Sep 7$8,300PSA APR · eBay Auction
Disney 100 Mickey #1 Pink /399 · PSA 10
Most liquid numbered wave
Flat
6 · Liquid
$8,300 −28%
$6,010 7d med · last $6,010
$13,350 · Aug 9
15 most recent clean sales
DatePriceSource / note
Sep 30$6,010PSA APR · eBay · Auction · lot 377520801425
Sep 27$5,910PSA APR · eBay · Auction · lot 158317092395
Sep 25$4,678PSA APR · eBay · Auction · lot 336809481838
Sep 25$6,544PSA APR · eBay · Auction · lot 366679809829
Sep 21$6,500PSA APR · eBay · Auction · lot 318859119876
Sep 20$7,300PSA APR · eBay · Auction · lot 366665589338
Sep 17$7,700PSA APR · eBay · Auction · lot 377488960084
Sep 16$6,000pink 128/399 PSA 10 | auction 13; metaverse_cards (China)
Sep 16$8,100PSA APR · eBay · BestOffer · lot 188862970936
Sep 16$6,100pink 193/399 PSA 10 | auction 12; metaverse_cards (China)
Sep 15$8,000pink/399 | auction 27 bids; murozond CN
Sep 14$8,100pink/399 | auction 50; dcsports87
Sep 9$8,900pink/399 | auction 40; psa vault
Sep 6$8,300pink/399 | auction 15; murozond CN
Sep 5$3,449psa9 | auction 46; murozond CN; PSA 9; pink/399
Disney 100 Mickey #1 Purple /299 · PSA 10
Flat
2 · Liquid
$10,100 −21%
$8,000 · Sep 29
$15,059 · Aug 10
15 most recent clean sales
DatePriceSource / note
Sep 29$8,000PSA APR · eBay · BestOffer · lot 307202843316
Sep 27$6,700AUC48 psa (PSA Vault 55/299)
Sep 18$9,040purple/299 | auction 30; quickconsign; eBay AG
Sep 17$10,700purple 21/299 | auction 49; probstein123; eBay AG
Sep 9$8,988purple/299 | auction 22; psa vault
Sep 2$10,100purple/299 | auction 7; quickconsign
Sep 2$4,000psa9 | BIN; psa vault; PSA 9; purple/299
Aug 31$4,000psa9 | BIN; autographedthings; PSA 9; purple/299
Aug 31$13,900purple/299 | auction 85; probstein123
Aug 19$13,099purple/299 | auction 14; tull_068 CN
Aug 18$3,650psa9 | auction 27; psa vault; PSA 9; purple/299
Aug 18$11,799purple/299 | auction 16; dcsports87
Aug 10$15,059purple/299 | auction 29; dcsports87
Jul 24$8,500purple/299 | BOA verified; ebay
Jul 22$8,000purple/299 | BIN; psa vault
Disney 100 Mickey #1 raw
~13 sales/day at peak, half from one consignor
Cooling
67 · Liquid
$231 −8%
$212 7d med · last $200
$333 · Sep 26
15 most recent clean sales
DatePriceSource / note
Oct 1$200130point · eBay BOA accepted · 2023 Topps Chrome Disney 100 #1 Mickey Mouse #ss · 15:05
Oct 1$230130point · eBay AUC 14 bids · 2023 Topps Chrome Disney 100 Mickey Mouse #1 · 22:29
Oct 1$260130point · eBay AUC 12 bids · 2023 Topps Chrome Disney 100 #1 Mickey Mouse · 22:35
Sep 30$200eBay AUC 11 bids · murozond · 2023 Topps Chrome Disney 100 #1 Mickey Mouse #m01 · id:36669
Sep 30$174eBay AUC 12 bids · topstox-official · 2023 Topps Chrome Disney 100 Anniversary Mickey Mous
Sep 30$162eBay AUC 20 bids · topstox-official · 2023 Topps Chrome Disney 100 100th Anniversary Micke
Sep 30$265130point · eBay BOA accepted · 2023 Topps Chrome Disney 100 Mickey Mouse Base #1 Mint Clea
Sep 30$300130point · eBay BOA accepted · 2023 Topps Chrome Disney 100 Mickey Mouse Base #1 Mint Clea
Sep 29$230eBay AUC 13 bids · murozond · 2023 Topps Chrome Disney 100 #1 Mickey base raw · id:3666905
Sep 29$248eBay AUC 28 bids · dcsports87 · 2023 Topps Chrome Disney 100 #1 Mickey base raw · id:12809
Sep 29$202eBay AUC 14 bids · dcsports87 · 2023 Topps Chrome Disney 100 #1 Mickey base raw · id:12809
Sep 29$212eBay AUC 26 bids · dcsports87 · 2023 Topps Chrome Disney 100 #1 Mickey base raw · id:37752
Sep 29$202eBay AUC 8 bids · murozond · 2023 Topps Chrome Disney 100 #1 Mickey base raw · id:36669061
Sep 28$200eBay AUC 1 bids · gecards_shop · #1 Base a5 ST50 (China)
Sep 28$194eBay AUC 11 bids · gecards_shop · #1 OC58 (China)
Disney 100 hobby box, 4 packs, sealed
UK release Dec 2023, £150
Flat
2 · Normal
$20,000 −2%
$19,520 · Oct 1
$27,500 · Sep 13
11 most recent clean sales
DatePriceSource / note
Oct 1$19,520130point · Goldin AUC · 2023 Topps Chrome Disney 100 Factory-Sealed Hobby Box (18 Packs) ·
Sep 21$20,000BIN-OBO player5-official China
Sep 13$27,500BIN snoopy351 high vs peers
Sep 13$25,000uk_release | BIN; snoopy351
Aug 31$13,500uk_release | BIN; wendljohn2o2q
Jul 30$7,500uk_release | auction 33 bids; thelegasus
Jul 16$3,955uk_release | BIN; tonysb94 UK
Jul 13$5,049uk_release | BIN/OBO; tradingpostfortopps
Jul 7$3,774uk_release | BIN/OBO; toybarnofliam UK
Jul 6$3,248uk_release | BIN; philg1992 UK
Jun 27$3,167uk_release | BIN/OBO; ryohan_25 UK

Catalyst timeline

What moved the market, in order — and what the signal did.
2023-12-13
Topps Chrome Disney 100 releases, UK only, £150/box · sells out in hours
2024-10-30
Mickey #1 SuperFractor 1/1 PSA 9 sells for $500,000 on Alt
2026-06-02
Hobby box $3,875 · base PSA 10 $435
Baseline
2026-06-17
2026 Topps Chrome Disney (US) releases — re-advertises the 2023 'first edition'
2026-06-28
Goldin: Red & Black Wave /28 PSA 10 $62,220
High end moves first
2026-07-06
Hobby box $17,500 · ×4.5 in five weeks
Sealed moves second
2026-07-07
Base PSA 10 confirms the pop ($435 → ~$700)
Signal v0.1: Popped + Confirmed · Jul 7
2026-07-20
PSA article: 'the rookie card of Disney… a first edition'
2026-07-24
12-box case $78,000 at Fanatics Premier
2026-08-11 → 25
Press wave: Hollywood Reporter (Disney card revenue 4x), D23 Topps booth, two SI pieces
Attention arrives at the top
2026-08-10 → 23
Peak window · base PSA 10 median $2,305 · volume peaks a window later (n=20)
2026-09-05
Cooling fires on base PSA 10 · −32% from peak · raw flooding at ~$238
Box still making highs — divergence
The read · Mickey Mouse

A whale-led pop, and the press was the echo. The move started in cardboard in June: a $62,220 Goldin print for the /28, then the sealed box ×4.5 in five weeks, then base slabs, then raw and volume last. The base PSA 10 went $435 → $2,305 and the signal confirmed it on Jul 7 — five weeks before the first press piece (Aug 11) and six before the two SI articles. By the time "Mickey is popping" reached the feeds, the key line was at its top. It has since given back roughly a third (see the KPIs above), raw is flooding (half of it from one consignor), and Cooling fired Sep 5.

Not creator-driven. None of the tracked creators pointed at Disney before the move; Goldin and Fanatics were venues, and Geoff Wilson's Aug 27 segment came ten days after the peak. The voices that were early were mid-tier (Hobby Nonsense, Funcle Cards) and PSA's own Jul 20 "rookie card of Disney" piece.

The vintage grail did it too. 1935 Gum Inc. Mickey #1 — a card found almost only in PSA 1–3 — went from a $1,000 PSA 1 on Jul 20 to $5,500 (Type I, Aug 5) to a $7,000 accepted offer (Type II, Sep 5), with SGC 1s at $2,800–4,995 and a raw copy at $4,050 in between — and a Type II PSA 5 set a set record at $25,800 on Fanatics on Sep 7. Seven times in seven weeks, zero press. PSA splits Type I (pop 86) and Type II (pop 26); the scarcer Type II carries the premium. The auction ending ~Sep 21 (at $1,255 with 14 bids on Sep 17) is a raw Type I whose title reads like a PSA 1 — it prints against the raw line ($4,050 last), not the slab, and is exactly the kind of title trickery the cleaning rules exist for. The 1991 Impel #100 — the junk-wax Mickey — went $100 → $170–285 and stalled; the Impel card actually moving is #111 Sorcerer’s Apprentice ($185 → $389).

What's still open: the sealed box is the only line making new highs ($25k BIN, Sep 13) while every single is −26% to −40% — either the last buyers are late, or sealed is the durable expression of "first Chrome Disney." Thesis lens: Mickey is the most durable character IP that exists, and Disney is now an active card-IP owner — guaranteed attention supply, but reprint risk for any modern line. The 2023 rainbow is the "first edition" story; vintage (1935) is the slow-money expression with no reprint risk and almost no liquidity. The 2026 product is not the pocket and has already faded.

Sources: eBay sold via card-comp-sweep · 130point · SI Collectibles Aug 20/25 · Hollywood Reporter Aug 11 · PSA Jul 20 · Goldin / Fanatics results · brief: research/mickey-mouse/01–02 · attention: research/attention/
Subject page. Pops thin (PSA report login-walled). Built Oct 2, 2026 from 591 clean sales · figures rule-verified, not reviewer-verified · "HobbyPulse" is a working name.